When I first started blogging, I honestly had no idea that I'd still be committed nearly 3 years later. It was essentially a place that I would express my thoughts and views on current beauty favourites and share the odd ASOS fashion wishlists. But after a year or so, it became so much more than that. I would now describe my blog as somewhere to escape to when I'm feeling a little lost in the real world, somewhere I can share the things that make me happy and give advice on the tricky situations in life. One of the things that I've learnt is that when you grow, your blog grows with you. I thought I'd share with you 5 lessons and considerations I've learnt through blogging.
IT'S OK TO TAKE A BREAK
Keeping up with the pressure of posting regularly can be an overwhelming subject. If you invest too much time on something, it can sometimes become a chore rather than an enjoyment. It's important not to let your blog get to that stage. If you don't fancy writing a post for a few weeks, don't feel pressurised into doing so. Taking breaks from blogging can usually be a positive rather than a negative. It allows your mind to recuperate, prevents any forced posts that lack enthusiasm and tends to make you realise why you started in the first place.
QUALITY OVER QUANTITY
As much as I would love to be one of those people that are fully committed to their blog and post amazing content on a daily basis, balancing out a full time job as well as keeping time frames consistent on your blog can be extremely difficult. I used to feel overcome with guilt if I hadn't posted at least twice a week, whereas nowadays I'll be lucky if I have time to post twice a month. As frustrating as it is, I actually feel as though the quality of my posts have improved from this as they don't feel as forced as they did before. My main focus is to create content that I would want to read, whereas before I'd find myself posting just for the sake of it. This has resulted in far better engagement and success on my most recent posts.
DON'T LET THE SUCCESS OF OTHERS BRING YOU DOWN
With there being so many bloggers in the world now, it's extremely easy to compare yourself to others. One thing I've learnt over time is that it's so important not to let the success of another blogger discourage you or make you feel down about what you have achieved. There have been countless amounts of times where I've been really pleased with something I've achieved, whether it being a successful post or a good quality photograph and then visited one of my favourite blogs and instantly felt as though what I've just created just isn't good enough. But that's just one of those things that you'll get used to after a while. There is always gonna be someone out there who is better than you in any situation, but instead of letting it get to you, let it motivate you to do even better next time.
LEARN TO SAY NO
As amazing as it can be when you receive emails from PR companies, it's important to know when to decline an offer that may not be suited to your blog's style. If you don't feel the brand is offering you a product that excites you, then it's not going to excite your readers either. There have been instances when I've come across sponsored posts that have been so forced that it almost becomes a little cringey. And if I'm honest, I'll be the first to admit that I was accepting products left right and centre when I initially started blogging, but you'll soon learn that it's not about the freebies, but it's about the enjoyment of blogging as a whole.
WHEN YOU GROW, YOUR BLOG WILL GROW WITH YOU
It's common knowledge that as you grow older, your routines, habits and interests will change. Don't be afraid to throw yourself in the deep end and change things up a bit. One of the most rewarding things about blogging is seeing how far you've come. For example, if I was to compare my first five blog posts to five of my most recent ones, I would notice a huge amount of change in not only my content, but also my photography and writing styles. Just because I gained a large amount of engagement from my MAC lipstick collection post last year, doesn't mean I want to write an updated version this year. As time goes on, you'll realise that there are just some subjects that don't work for you anymore. The only person that has control over the content of your blog is YOU, so pleasing yourself should be your main priority.
What would you recommend to take into consideration when taking up blogging?